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Regional Sales Manager | Proftech

Regional Sales Manager

  Reading, Berkshire

Reference #: 4646355_1571155589
Location: Reading, Berkshire
Salary: £40000 - £45000
Sector: Sales
Type: Permanent
Posted On: 15/10/2019

Regional Sales Manager
£40,000 - £50,000

Overall Purpose:

  • Work to the companies Sales Growth Strategy
  • Deliver to the clients Regional budget numbers and key performance indicators
  • Manage the consolidated business plan for growth.
  • Manage the Aftermarket Sales Team and guide them on expectation & deliverables.
  • Manage the opportunity pipeline for consolidated team
  • Create Budgets, forecasts and financial plans for business
  • Work with acquisitions to enhance the companies offering into the target market

Key Responsibilities:

Responsible for:

  1. Consolidated reporting
  • Report monthly to the Group on behalf of the Sales team, the Consolidated Input performance versus plan.
  • Report monthly to the Group on behalf of the Sales team, the opportunity pipeline from Salesforce, showing new opportunities added, opportunities moving through the various stages of negotiation to completion and implementation.
  • Produce a monthly report from the team that shares relevant information on new target opportunities, Market & Competitor information.
  • Produce a high level 30/60/90 day report showing various tasks associated with achieving objectives.
  • Understand, challenge and prepare commentary for monthly finance report
  • Produce short term forecasts for Group from the pipeline, order book and the order intake
  1. Budgets
  • Lead and work with sales team in the production of their annual Budget and any reforecast
  • Work with the sales, tendering and finance teams and any other parts of the business to produce the required information
  1. Strategic development
  • Prepare an annual business plan utilising the Group reporting tools which clearly identifies the strategic development in each identified sales region.
  • Liaise with Sales & Marketing Director to implement Group initiatives into the business growth plan.
  • Set specific objectives within the sales team and drive accountability from each sales manager.
  • Implement and manage a strategic value sales process which enhances our margin opportunity and in turn aligns with the companies growth plan.
  • Work with Marketing to create Tier 1 specific marketing campaigns, aimed at raising the brand awareness of the business
  • Create strategic development plans with each regional sales manager to plot a 5 year area development focused on target market penetration.

Relevant contacts in relation to Key Responsibilities:

  • Sales Director (I)
  • Other Group directors (I)
  • Acquisition Key Accounts Manager (I)
  • Tendering department (I)
  • Marketing team (I)
  • Operations team (I)
  • Contracts team (I)
  • Finance team (I)

Objectives & Measurements;

  • Deliver the consolidated Annual Sales Plan. Yearly
  • Deliver the Drop-In Annual Sales Plan. Yearly
  • Deliver the Aftermarket Sales Plan (by category). Yearly
  • Reporting material reviewed and updated. Monthly
  • New budgets / forecasts competed within 1 month
  • Develop the Annual Growth plan in line with new forecast. Yearly
  • Manage the regional growth plans. Quarterly.

Person Specification - Qualifications:

  • Business or Engineering Degree/HND or equivalent experience.
  • Good standard of secondary education

Person Specification - Skills & Knowledge:

  • Adaptable individual, flexible & self-motivated
  • A high level of Market & Commercial Awareness
  • Understanding of Value Selling Principles & Disciplines
  • Ability to motivate and influence others individually or entire sales team.
  • Able to determine sales position in relation to Group perspective (see big picture)
  • Able to contribute to, challenge and communicate with Senior Leadership Team
  • Good verbal and written skillset
  • Highly organised with strong analytical skills and attention to detail
  • Ability to work individually or as part of a team
  • Can work to, and can influence others, to work to tight deadlines

Person Specification - Experience

  • Experience of managing a sales team
  • Experience working with strategic sales process and pipeline management
  • Experience working with Microsoft office suite
  • Experience working in a manufacturing / engineering environment
  • Practical experience and theoretical knowledge of Electro Mechanical applications.

Person Specification - General Requirements

  • Regular travel requirements to operate the functions of this role
  • Effective management of workload focusing on priorities and deliverables

Trusted by 500+ companies
& candidates in the Midlands


"Understand all of your needs and only put you forward for positions which are perfect for you. Have not got a bad word to say about them. Would highly recommend. Thank you for placing me in my perfect job!"

Jess – Product Design Engineer – Tamworth


"I have dealt with Proftech Talent for both recruitment in my previous management role and in my new role too. I find them extremely professional and good people to have in your corner either as someone recruiting or as a job seeker. They have amazing industry knowledge and a great way of only placing people they know are a fit for the job role."

Andrea – Sales Professional – Derby


"We view Proftech as a fundamental part of our recruitment process, they have successfully found a number of critical hires since we engaged with them and they have really taken the time to get to know our business and culture resulting in a great partnership."

Terri Reeves - HR Assistant - HIB


"ProfTech Talent offered us a unique and personalised service. They took the time to fully understand what we do, our objectives and our new role, and then went in search of the kind of person suitable for our business. They filled our position within 5 days and we couldn’t be happier with our new Senior Sales Executive. Thank you ProfTech for helping us build a better and stronger team. Clearly the professional experts in recruitment!"

Gemma Payne - Operations Director - Auction News, Derby.


"I have nothing but positive things to say about Proftech Talent and the time they invested in me. Their friendly, open and honest approach stood out and their personal touch and speed of response made me feel valued as a candidate. I would not hesitate to work with Proftech Talent again, both as a candidate and as a client."

Helen – Senior HR – Telford


"I had an excellent experience at Proftech Talent. They were extremely professional, on the ball and of great support during my application. Would definitely recommend using this company for helping you find a new job."

Robert – Graphic Designer – Tamworth


"Proftech Talent have filled numerous engineering and technical roles for us over the years we have been working with them. They have the best success rate of the agencies on our PSL and are our go-to agency for all of our STEM roles. They have the rare combination of a personalised, tailored service with delivery of real results. I have found every member of the team professional, helpful and communicative, and would happily recommend them."

Proudly Based in
the Midlands

Proftech Talent offers a broad range of permanent, temporary and contract roles within organisations across our specialist sectors within the region.